Privacy Policy

Last updated: October 3, 2026

This policy explains what [legalName] (“ListingSignal”, “we”, “us”) collects, why, who we share it with, and the choices you have. It covers three groups of people:

• Agents: real estate professionals and their teammates who use ListingSignal.
• Homeowners: people an agent knows, who receive that agent’s monthly home value emails.
• Visitors: anyone browsing our website.

We do not sell personal information, and we do not use it for advertising.

Information about agents

• Account details: name, email, phone, and your sign-in method.
• Branding: display name, brokerage, license number, office address, photo, logo and colors you add for your emails.
• Billing: your plan, subscription status and invoices. Paddle collects and stores your payment details; we never see your full card number.
• Usage: actions in the app (imports, calls logged, tasks), and technical logs such as IP address, browser and errors, used to run and secure the Service.

Information about homeowners

If you received a home value email, an agent you know added your details to their ListingSignal account and confirmed you agreed to hear from them. For those emails we handle:

• Contact details the agent uploaded: name, email, phone and home address.
• Property information from public records and our data provider, such as owner names, property details, sale history and an automated value estimate.
• Engagement: whether you open an email (using a small image in the email), which links you click, if you ask for your home’s value or to contact the agent, and basic device information (browser type) to filter out automated clicks. We share this with that agent only, so they can follow up.

The agent decides who receives their emails. For homeowner information we act as a service provider to the agent. Your details are never shared with or used for any other agent.

Unsubscribe any time with the link in every email. It works with one click and immediately. We keep your email on that agent’s do-not-email list so you aren’t added back.

Information about visitors

Our servers log basic request data (IP address, browser, pages requested) for security and to keep the site running. We do not use analytics or advertising cookies, or let third parties track you on our site. The only cookies we set are the ones needed to keep you signed in.

How we use information

• to provide the Service: match addresses, build and send reports, show engagement and sell scores, and run reminders;
• to bill subscriptions through Paddle and enforce plan limits;
• to send account emails, such as invitations, receipts from Paddle, and important notices;
• to keep the Service secure, prevent abuse and spam, and fix problems;
• to meet legal obligations, such as honoring unsubscribes and keeping consent records.

Who we share it with

We use these service providers. They process data only on our instructions and to provide their service to us:

We may also disclose information if the law requires it, to protect people’s safety or our rights, or as part of a merger or sale of our business (in which case this policy continues to apply).

How long we keep it

• Uploaded contact files (CSV) are deleted 30 days after upload. The import record stays as proof of the agent’s consent confirmation.
• Contacts, reports and engagement stay until the agent deletes them or deletes their account.
• When an agent deletes their account, we delete its contacts, reports, engagement, branding and uploaded files right away. Copies in our database backups are overwritten within 30 days.
• Public property records we look up are kept so we don’t pay to look up the same address twice. They are not linked to any contact once the contact is deleted.
• Unsubscribe records are kept as long as needed to honor them.
• Paddle keeps billing and tax records for as long as the law requires.

Your choices and rights

• Agents can update profile and branding in Settings, export contacts as CSV, and delete their account in Settings → Data & account.
• Homeowners can unsubscribe from any email, and can ask the agent who emailed them, or us, to see, correct or delete their information.
• Depending on where you live (for example California, Colorado, Connecticut, Virginia and other US states), you may have the right to know, access, correct and delete your personal information, and to not be discriminated against for using these rights. We don’t sell or share personal information for cross-context behavioral advertising, so there is nothing to opt out of.

To make a request, email [privacyEmail]. We will confirm your request and respond within 45 days. If we hold your data on behalf of an agent, we may pass your request to them and help them respond. You can use an authorized agent; we may ask for proof of their authority.

Security

Data is encrypted in transit and at rest. Access is limited to people who need it, each customer’s data is separated from others, uploaded files are private, and links in emails use random tokens rather than personal details. No system is perfectly secure; if a breach affects your information, we will notify you as the law requires.

Children

ListingSignal is for businesses and isn’t directed at children under 16. We don’t knowingly collect their information.

Where data is stored

ListingSignal is operated from and stores data in the United States.

Changes

If we make material changes we will update the date above and email account owners before they take effect.

Contact

[legalName], [address]. Privacy questions: [privacyEmail]. See also our Terms of Service and Refund Policy.